Marketing Management Degree

What is a Marketing Management Degree?

An online Marketing Management degree prepares students to perform successfully in a marketing career through e-learning. Students pursuing a Marketing Management degree will be trained in analysis and decision-making skills, laying the groundwork for future creative and managerial opportunities in marketing.

Because marketing is about selling and promoting goods and services to the consumer, an online degree in Marketing Management will help students understand customers, products and services so they can make a seamless entry into the working world. Students also develop expertise in distribution channels, communications and promotion, pricing and the use of marketing data and information systems for making marketing decisions in the workforce.

As an online Marketing Management degree student, you’ll learn how to create and implement marketing strategies and gain a strong understanding of what marketing entails—from advertising and consumer behavior to sales and research. You can expect to take basic business courses such as business policy, corporate finance, business law and microeconomics. As you advance in your degree, you’ll sharpen your focus on marketing through coursework in advertising, international marketing, marketing strategy and consumer behavior.

What Does a Marketing Manager Do?
A marketing manager’s role is to plan, direct, and coordinate marketing policies and programs, while overseeing a group of employees. You may determine demand for a product or service and identifying potential consumers for that product or service. As a marketing manager, you may also develop pricing strategies for maximum profits and customer satisfaction, oversee product development or monitor market trends.

How Do I Qualify for a Marketing Management Degree? 

Most online Marketing Management degree programs are available at a bachelor’s degree level, so as you apply for schools that offer this program, plan for the same admissions requirements for a bachelor’s degree applicant. Admissions guidelines may vary from school to school, but here are general requirements that admissions counselors consider for prospective Marketing Management degree students:

  • Standardized test scores (PSAT, SAT and/or ACT)
  • High school GPA
  • Extracurricular activities, volunteer experience
  • Previous college or university experience
  • If you are a non-traditional learner, marketing-related work experience may play a factor into your admission

Pursuing a higher level degree, such as a master’s degree in Marketing Management,  you will need a bachelor’s degree in management or a related field. Admissions counselors for a master’s degree program will look at your:

  • Undergraduate GPA
  • Relevant work and volunteer experience
  • GMAT/GRE scores

What’s the Time to Completion?

The amount of time it takes to earn a degree in Marketing Management depends on your degree level and how many credits you choose to take each semester.

  • Associate’s degree: 2 years if full-time, longer if courses are taken part-time
  • Bachelor’s degree: 4 years total; 2.5-3 years for accelerated programs
  • Master’s degree: 6 years total; an additional 2 years post-undergraduate studies
  • Doctorate degree: 4–6 years
What Kinds of Jobs Do I Qualify for with this Degree?

If you earn a degree in Marketing Management, you may start your career in a lower-level management role, but over time and with further education, you may reach higher levels of management with a company.  These are some common positions that students with Marketing Management degrees can hold:

  • Market research analyst
  • Sales manager
  • Advertising manager
  • Promotions manager
  • Marketing manager


Marketing Management Degree Options

Degree LevelSchoolProgram
Bachelor'sWGU Indiana
B.S. in Marketing Management
Master'sBoston University
Master of Science in International Marketing Management
Master'sStrayer University
Master of Science in Management - Marketing Management Concentration